To tweet or not to tweet, that is the question.
Every brand or organization should be using some form of social media to engage with stakeholders, from consumers to customers to investors. LinkedIn, Facebook, Instagram, YouTube and Twitter, are some of the top platforms that authentically links brands to people.
But there’s no “one-size-fits-all” approach to social engagement. Each organization is different, so strategies need to be developed based on the particular dynamics and profile of each client’s target audiences and objectives.
Blog posts, tweets, video and conversation threads build social capital—a valuable currency that generates awareness and enhances reputations.
Listening is just as important. Knowing what audiences are saying across new media channels is vital to the success of any social media strategy.
Whether it’s a consumer brand, start-up, mid-size or large private or publicly traded entity, Medici’s new media programs build social capital for his clients, effectively growing followers and engagement.