George Medici is a seasoned public relations specialist with 20 years of media relations and PR marketing experience. His work reaches across disciplines and practice areas as varied as consumer goods, technology, healthcare, public affairs as well as issues management. He regularly blogs about spin in today’s media at SpinnerNation.com.
Medici is an expert strategist and publicist on the changing media landscape, particularly the dynamic “fusion” of traditional and new media. He is a proven turnaround specialist, adept at helping organizations from startups to Fortune 500 organizations create or reposition their profiles within the top-tier U.S. business media. His results-driven approach to media relations has produced a long track record of successful executive and corporate visibility programs.
Prior to establishing his own public relations firm, Medici served as director and vice president of national media business strategies at Porter Novelli. At this global public relations firm, he provided strategic business and financial media counsel for agency clients such as Amgen, British Airways, Hewlett-Packard, Proctor & Gamble, QUALCOMM and Wyeth Pharmaceuticals.
A savvy crisis communications counselor and excellent oral and written communicator, Medici is a seasoned media trainer of CEOs, senior executives and TV personalities. He has advised clients such as Cosmic Toast, Hewlett Packard and Qualcomm. He also specializes in message development to help individuals and organizations articulate their key messages and influence core audiences.
Before joining Porter Novelli, Medici worked at M Booth and Associates, where he managed the agency’s leading business-to-business accounts such as American Express, International Council of Shopping Centers, Wharton School of the University of Pennsylvania and Zale Corporation.
Medici also worked at Ruder-Finn, where he managed consumer accounts including Mattel Games, First Brands (STP) and Prestone Products Corporation. He also provided support to high-technology clients including the Association for Computing Machinery, AT&T, CompuServe, Hitachi, Ricoh Corporation and Sony.
Earlier in his career, Medici served as a mayoral assistant in the press office to New York City Mayors Edward I. Koch and David N. Dinkins. He received a B.S. in communication arts and an A.A. in liberal arts from St. John’s University. He also received minors in journalism and television studies.
Medici recently relocated to Los Angeles from New York City. He enjoys art, golf and American history. A love of politics and community activism prompted Medici to run for New York City Council in 1997. He also co-founded Paradise Pops, a manufacturer and marketer of nutraceutical frozen fruit treats.