A reputation is the most important asset to any individual or organization. Protecting that asset from attack is critical, especially in today’s highly volatile, 24/7 news cycle.
Crisis may come at anytime or in any form. Being unprepared is risky and can be disastrous. The Internet, blogs and social network sites like Twitter and Facebook can instantly influence media as well as public perception.
Through advanced scenario planning, role playing and interactive crisis communications techniques, George Medici has successfully helped protect and defend the brands of many clients ranging from individuals to private and publicly traded business organizations across myriad sectors.
Responding quickly, efficiently and effectively are keys to success for any crisis communications strategy. Medici’s expert knowledge of social platforms and the changing media landscape enable him to create more responsive, multi-media crisis communications programs that ensure greater message penetration, minimizing potential economic losses as well as brand damage.